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Case Code: HROB220
Case Length: 8 Pages
Period: 2019-2021
Pub Date: 2020
Teaching Note:Available
Price:Rs.200
Organization : Leo Burnett
Industry :Media
Countries : India
Themes: Recruitment & Selection/ Talent Management/ Compensation Policy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Recruitment Woes at Leo Burnett

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BACKGROUND NOTE

 

Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., was an American advertising company founded on August 5, 1935, in Chicago by Leo Burnett. In September 2002, the company was acquired by Publicis Groupe, the world’s oldest and third largest advertising agency holding group and one of the largest agency networks.

Leo Burnett entered India in 1992, when Chaitra became Chaitra Leo Burnett. After around eight years, the Chaitra name was dropped and Leo Burnett India was born..

 
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